Open Access Review

The Reliability of Willingness-to-Pay Responses in the Contingent Valuation Method: A New Single-Sample Approach

Received: 24 October 2022;  Published: 18 January 2023;  doi: 10.21926/aeer.2301009


The Contingent Valuation (CV) Method, like other stated preference techniques, seeks to measure economic preferences for public goods. Throughout the development and application of this non-market procedure, the accuracy of the measured preferences has been front-and-centre among practitioners and potential users. The most important issue [...]